CLEVELAND – Easy2 Technologies, a leading full-service provider of online product demonstrations, has announced a strategic partnership with the Juvenile Products Manufacturers Association, Inc. (JPMA). A national trade organization representing 95 percent of the $7.3 billion juvenile products industry, the association was established to promote the industry and the safe use of juvenile products.

JPMA selected Easy2 as the organization’s exclusive rich media partner, making Easy2’s Web-based MYO (Make Your Own) application the preferred method for creating and distributing interactive product demos.

As the only application of its kind, MYO allows in-house Web teams, product managers or anyone in sales, marketing or merchandising with little or no technical or creative experience to develop high-impact demonstrations for their Web sites, as well as those of their retailers. By using existing text, photos, videos or flash animations, a product demo can be created in minutes, eliminating six-week production cycles and thousands of dollars in fees.

“We chose to partner with Easy2 and their MYO application because we were impressed with the flexibility it offers our members,” said Mike Dwyer, JPMA executive director. “Since our organization is comprised of both large, established companies and smaller, emerging ones, it was important that the offering was cost-effective and adaptable. Easy2 is the only company that offers the full spectrum of options from the self-service versatility of MYO to the full-service convenience of complete turnkey production.”

With MYO, clients are able to build unlimited product demos, customer support tutorials and product training lessons for one flat monthly fee, and will receive real-time analysis and reporting, including number of views and what sites are used to access the demos.

“Rich media demos are continuously proving to increase sales and we’ve seen it firsthand with the more than 40 manufacturers that have licensed MYO,” said John Bukovnik, Easy2 president and co-founder. “We’re excited about helping JPMA further promote and grow the juvenile products industry and help its members meet their business objectives.”

About Easy2 Technologies
Easy2 Technologies is a leading provider of “rich retail” content, including its exclusive MYO (Make Your Own) Web-based application allowing non-technical manufacturing personnel to create interactive product demos. The company also develops buying guides, product selectors and visualization tools for the home improvement, consumer electronics and craft industries. Headquartered in Cleveland, Ohio, Easy2 specializes in providing creative online merchandising and training solutions to national manufacturing and retail clients, including DeWalt, Circuit City, Cub Cadet, Buy.com, Samsung, Lowe’s, InSinkErator and Moen.

For more information on the MYO platform or JPMA partnership, contact George Koenig, Vice President of Sales for Easy2 Technologies, at (216) 479-0482 or George@Easy2.com.

About JPMA
The Juvenile Products Manufacturers Association is a national trade organization of more than 325 companies in the United States, Canada and Mexico. These companies manufacture and/or import infant products such as cribs, car seats, strollers, bedding and a wide range of accessories and decorative items.

For more information about JPMA, contact: 15000 Commerce Parkway, Suite C, Mt. Laurel, NJ 08054; phone: 856-638-0420; fax: 856-439-0525; e-mail JPMA@ahint.com or visit the Web site at www.JPMA.org.