CLEVELAND, OHIO – Easy2 Technologies announced the launch of a new web-based application that allows manufacturers to create and distribute unlimited interactive rich retail product demos for one flat monthly fee. The one-of-a-kind rich media application is the newest offering from the full-service rich retail media company and is appropriately named MYO (an acronym of Make Your Own) and allows anyone to make a demo in just minutes with as little as one product photo.
"We launched MYO in September 2006 and the response among manufacturers was immediate. We now have twenty one major brands in the home improvement and consumer electronics industries using the application and we expect to double that over the coming months." said Easy2 president and co-founder John Bukovnik. According to Bukovnik, before MYO manufacturers had no alternative but to invest thousands of dollars in each custom demo with 6-8 week production timelines to promote each of their products. MYO puts the means of production, distribution and reporting in the hands of the manufacturer with no incremental fees per-demo or per-view. "Now any manufacturer can be a content publisher delivering high-impact, branded demos to their own websites as well as those of their retailers without any technical or creative expertise. We’ve changed the industry," said Bukovnik.
"MYO is a giant step in the evolution of product demo creation and distribution," said Josh Malik, Manager of Digital Marketing Strategy for Insinkerator. "We like being able to quickly and easily create interactive content that helps to engage web users more directly with our products. The MYO fee structure allows our smaller divisions and product lines access to interactive content despite modest budgets. And being able to deliver the demos to our retail and distribution partners’ websites gives us a better way to explain product differences in what used to be a static medium. We believe this will certainly result in selling a higher proportion of premium models."
The easy-to-use MYO application enables web teams, product managers or anyone in sales, marketing or merchandising to build and distribute the demos. MYO also allows the inclusion of existing rich-media, including video clips and flash movies. MYO content templates offer animated features & benefits, 360° rotation and zoom views, multi-step installation & assembly instructions, showing a choice of color options and user surveys that can be used for marketing and customer service purposes. Easy2 is also planning an upgrade to MYO that will allow their clients to make their own product training modules complete with log-in and assessment.
"The MYO Platform is so easy to use we were anxious to put it to work immediately," said Lillian Li, Program Manager for Oregon Scientific, a leading manufacturer of consumer electronics. "The user interface is intuitive and simple. We’re building demos for ecommerce on our own website and our retailers. The tracking gives us real-time data on how many views we get and where the demos are accessed from and that’s really valuable."
Lamont Rhondeau, Internet Channel Manager for MK Diamond, thinks ease of use and accessibility make MYO the perfect tool to power ecommerce. "Easy2 Technologies has hit the mark with MYO in that it’s simple, extremely affordable and provides real-time analysis of the sales impact through its use. It’s what we consider to be the essential ingredient for our online sales and marketing program. The ability to provide quality product demonstrations with individual shopping cart redirects and conversion rate metrics to our internet retailers is proving to be powerful tool," said Rhondeau.
Making the product demos available to dealers and retailers is easy and helps strengthen relationships as well as increase sales. Said Rhondeau, "The MYO product affords us the opportunity to offer our distribution partners something unique and highly useful in their competitive sales environment and greatly enhances up-sell and cross-sell opportunities throughout our product lines. We intend to use MYO demos on over 1200 finished goods listed in our corporate site and those of our retailers. The MYO license includes distribution to an unlimited number of retailers and any edits I make to our corporate version can be made automatically to every single retailer version of that demo."
For more information on the MYO Platform, contact George Koenig, Vice President of Sales at Easy2 Technologies: george@easy2.com, (216) 812.3200.
ABOUT EASY2: Headquartered in Cleveland, Ohio, Easy2 Technologies is a leading provider of rich retail content that fuels ecommerce and drives sales online and off. Founded in 1999, the company currently creates interactive product demos, buying guides, product selectors and visualization tools for the home improvement, consumer electronics and craft industries.