Challenge
The management at Skil was introducing a new type of power drill. But a picture and a few paragraphs of descriptive copy wasn't enough to adequately sell the product. The X-Drive Drill needed to be experienced to be fully appreciated by potential customers.

Result
An online demonstration allowed potential customers to experience the drill as they would at a retail outlet, being handled by an expert. This created such unprecedented sales volume that Skil has decided to use this technique for many future product introductions.

How We Did It
Easy2 created a demonstration using photos of the product with spoken narration that could easily be featured on the Skil.com site as well as on partner sites, such as Lowes.com, HGTV.com, DIYNet.com and others. This network of sites drove targeted traffic to the demonstration. In the first week alone that this program premiered online, tens of thousands of prime targets viewed the demo. Many of those were quickly turned into sales.

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