Challenge
With a very small budget, the new Touch-N-Mow Lawnmower was going to be rolled out internationally, and its unique selling points had to be understood by consumers in six different languages. Briggs & Stratton needed to find a compelling way to demonstrate the operation of key parts of the product, hidden from view within the engine or other parts of the assembly for consumers in every language.

Result
Initial sales for the Touch-N-Mow lawnmower have far exceeded Briggs & Stratton's projections. In the words of Briggs & Stratton Director of International Marketing Communications, Eileen Scharenbroch, "We don't have a huge marketing budget. Easy2 really helped us get a lot of mileage out of what we had."

How We Did It
Easy2 created a three-dimensional online animation that visually demonstrated the innovations found within the Touch-N-Mow. Then we produced narration in each of the six languages needed for the product rollout. The online demonstration first debuted on websites throughout Europe, and was so well received that it is now being used online in the U.S., in select retail locations and as an employee-training tool.

Call us now at 216.812.3200 or contact us online to become our next success story.