Eileen Scharenbroch
Director of International Marketing Communications

"One of our biggest challenges is demonstrating to consumers the innovation that sets a Briggs & Stratton lawnmower apart. Many of these unique features aren't visible on the surface -- instead, they're deep inside the engine or other parts of the assembly. It's very difficult to convey these things in a store or online with just a photo, because these key parts are hidden from view.

We needed to create a visual that would allow consumers to understand how our Touch-N-Mow lawnmower is easy to start and restart.

Easy2 created a product demonstration that shows people what's going on inside the engine when the mower is started, and why this makes the mower easier to use. It does a great job bringing the benefits of the Touch-N-Mow to life.

We don't have a huge marketing budget. Whatever we do we need to get a lot of mileage out of. The Touch-and-Mow product demo debuted on our European websites in seven different languages, and has recently been added to our domestic website. We've also used the same product demo in retail stores in Denmark, and as a training tool for our employees. We've used it over and over."

Maressa Valliant
Marketing Manager

"Most people haven't thought of using their ceiling for storage before. Our storage products are brand new concepts to most people, and you really have to present the visual concept so that people can grasp it.

Easy2 created two product demonstrations and an assembly tutorial for our website and Lowes.com, and we're seeing an incredible amount of traffic.

Most customers who call our toll-free line for installation help have the same set of questions. We now refer 99% of callers to the website to view Easy2's animated assembly tutorial. Sometimes customers even call back and thank us for having this tutorial on our site. We're saving a ton of time on the phones. And Easy2's assembly instructions proved to be so user-friendly that we ended up rewriting our printed manuals to incorporate the new content.

Easy2 has a wonderful team of people, and they've been very flexible with us. You can tell when a company actually cares enough about their customers to get it right. Our goal is to do a product demonstration for every one of our future products."

Linda Laszcz
Communications Manager

"MTD needed interactive demonstrations of our lawn and garden equipment to help consumers understand the unique features of our brands. We asked Easy2 to create these modules for us to feature on our web site and on Lowes.com.

In order for the product demonstrations to be consistent with our in-store marketing, we provided Easy2 with a list of benefits for them to highlight. Easy2 then created the script and storyboard for our approval. It was a very smooth process.

Our surveys show that 50% of consumers who view Easy2's product demonstrations say that these influenced their buying decisions. We're adding seven more product demonstrations this year.

We also have our products featured in several of Easy2's buying guides on the Lowe's web site. They're like virtual salespeople, helping consumers choose what to buy.

Easy2 hosts the interactive modules for us. Integrating them onto our site was very easy. All we had to do was paste a link into our HTML code, which took less than a minute. It's almost turnkey.

Working with Easy2 is simple. We're very pleased with our working relationship with them. You can rely heavily on their expertise to get done what you need done."