September 4, 2013
Answers (http://www.answers.com), the industry leader in delivering trusted answers and advice, announced today that it has acquired Easy2 Technologies, Inc., the premier provider of online and mobile interactive merchandising content for brand manufacturers and retailers. Founded in 1999, Easy2 (http://www.easy2.com) offers creative services and merchandising technology to hundreds of premium brands and retailers such as Mattel, Toys ‘R Us, KitchenAid, and Lowe’s to deliver engaging, educational product content that increases product awareness and sales.
"Easy2 solidifies Answers’ leadership in helping brands deliver authoritative content and trusted advice to online shoppers,” said David Karandish, CEO of Answers. “Combining Easy2 with our complementary products Webcollage Content Publisher, Product Q&A, Product Reviews, and ResellerRatings, Answers provides the most effective solution for publishing rich product content that increases consumer confidence to purchase online.”
Easy2’s MYO platform makes it easy for brands to create and distribute product demos, interactive inline content and guided selling solutions for retailers. With its impressive network of premium brands and retailers, Easy2 has become the standard content syndication platform for marketers and merchandisers in the home improvement, juvenile, toys, housewares and appliances industries.
“Answers has deep expertise in delivering trusted and informative content to shoppers in a variety of channels including search and online advertising. Its suite of SaaS-based retail solutions will allow our brands and retailers to provide better and more comprehensive interactive content to assist consumers during the buying cycle,” said Ethan Cohen, CEO of Easy2 Technologies. “We are excited about joining forces with Answers and the prospect of making our customers even more successful selling online.”
Easy2 Technologies is privately held with headquarters in Cleveland, OH.
Established in 1998, Answers’ mission is to answer the world’s questions. With Answers, consumers make smarter decisions and brands increase consumer engagement. Answers owns and operates Answers.com, the industry’s top destination for Q&A content (source: Quantcast). Answers has also built out one of the industry’s largest and most valuable SaaS platforms that enable manufacturers and retailers to increase sales through products like Easy2, Webcollage and ResellerRatings. One-third of all U.S. Internet users regularly visit Answers for information on virtually everything. The Answers platform integrates and surfaces the best content from subject matter experts, community members, social networks, and Internet databases to create the most multidimensional resource on the Web. Answers content is available everywhere: on the web, mobile, and social networks. Answers is home to a community of 200+ million users. For more information about Answers, please visit http://www.answers.com.
About Easy2 Technologies: Easy2 (http://www.easy2.com) connects manufacturers, retailers and consumers with engaging and educational merchandising content that converts shoppers to buyers. Clients include leading consumer products manufacturers and online retailers such as Lowe's, Sears, Toys 'R Us, DeWALT, Britax, Mitsubishi and over 150 others.