What is content? It’s the crème filling in a Twinkie, the pearl in the oyster. Content makes things better!
Easy2 creates and distributes content that engages and informs your shoppers and increases their interaction with your products. We turn regular product pages (flank steak) into magnificent ones (filet) with best-in-class product content. Content works, and content matters.
Learn more about Easy2 through the stories we tell.
What can we say? We like chairs. They’re comfortable, welcoming, and occasionally, artwork. It’s the reason we chose a chair as the Easy2 signature image. So consider this our homage to great chairs in history. Because, after all, we like chairs.
The Chippendale chair. Named after furniture maker Thomas Chippendale. We don’t think he had anything to do with the likewise-named male revue.
Created in the 1960s, the unconventionally shaped “ball chair” was intended to be a cozy and calm atmosphere, providing quiet from noise and allowing the user to turn on its axis to view the “outside world.” Pretty mod, daddy-o!
Ah, the bean bag chair. What would the 70s have been without them? Oh, that’s right! Better! Seriously though, if you are over the age of 12, you should never sit in a bean bag chair. For so many reasons.
Abe Lincoln and Captian James T. Kirk of the Starship Enterprise have one thing in common: taste in chairs. Impressive, but they don’t look too comfortable.
Really now. Some people like to sit on their hands, but has there ever been a more ridiculous chair design?
I stand corrected. This is the most ridiculous chair design. Ever.
Yikes. This is one chair you never want to see. Here in Ohio, it is nicknamed “Old Sparky.”
Pee-wee Herman and Chairry, who always had a comforting hug for Pee-wee. Today's secret word is.... Mecca-lekka-hi, mecca-hiney-ho.
And that brings us to the Easy Chair. It evokes comfort, and warmth and relaxation, which what our company provides to our clients. So, if you need multichannel merchandising tools, work with us and we’ll put you in the Easy Chair.
See? Told you we really liked chairs.
Yes, the weather outside is chilly. Or is it chile? Neither. It’s chili!
Just before the 2012 “Super-Large-Football-Game-That-For-Some-Reason-Can’t-Be-Mentioned-By-Name-Unless-You-Are-A-Multi-Million-Dollar-Sponsor-Of-Said-Game,” Easy2 celebrated with the first-ever “Easy2 Chili Cook-Off.” Chili cooks brought in their best chili and fixin’s and served them to the delight of their co-workers (who saved $$ on lunch).
After all chili cooks served up their bowls, the Easy2 staff went to the polls to vote for the winner. Russ Tigue was declared “Chili King” for his “Hustle’s Sweet Heat” recipe. Russ won a years’ worth of chili bragging rights and the Easy2 Chili Crown (We almost named it the “Ring of Sting,” but felt that was too…descriptive.)
After all that chili, our eyes were watering and our tongues were burning. Oh, and we opened the windows and put tree-shaped air fresheners all over the office. Just in case.
We know what you do first thing in the morning, on your coffee break, waiting for the bus, sitting in that 4 hour mandatory meeting; you’re Facebooking. You can’t fool us!
Don’t worry – you’re not alone. Did you know that 1 in 11 of all human beings on the planet is on Facebook? That’s 642 million people! Six times more than watched the most-viewed event ever - the 2011 Superbowl.
Even more incredible is that 75% of Facebook users have “liked” a brand. That’s 481 million people! After “liking” a brand, there is a 51% increase in likelihood a customer will purchase from that brand, and a 41% increase in likelihood a customer will recommend that brand to their Facebook friends.
Now, don’t you think your products, not just your brand, should be on Facebook?
Easy2 lets you get your Facebook fix AND be productive. We’ve applied the “have your cake and eat it, too” mentality to our interactive content strategy, allowing you to share your product content on your Facebook fan page. Requirements for sharing your content with the social media world are, well, easy! You should:
Haier America has already shown the world how simple it is to share information to a wide audience.
The first code of note is Morse Code, which encodes the alphabet, numerals and a small set of punctuation as standardized sequences of short and long signals called "dots" and "dashes."
Morse Code is the original mac-daddy of all codes! The last time a new character was added was in 2004, when the @ symbol became part of Morse Code. By the way, should you ever become trapped in a submarine and you need to use Morse Code to tap out your email address on the sub’s hull, the sequence for @ is · - - · - · (dot dash dash dot dash dot).
Another code near and dear to us is the Universal Product Code (UPC). The most common form, the UPC-A, consists of 12 numerical digits, which are uniquely assigned to each consumer product sold.
The first time a UPC was ever scanned at a retail checkout (Marsh's supermarket in Troy, Ohio) was at 8:01 a.m. on June 26, 1974, and was a 10-pack of Wrigley's Juicy Fruit gum. This item is on display at the Smithsonian Institution's National Museum of American History in Washington, D.C.
HyperText Markup Language (HTML) is the predominant code used for web pages. Web browsers read HTML documents and compose them into visible web pages. In 1980, physicist Tim Berners-Lee proposed and prototyped a system that researchers could use to share documents. It’s included in our Ode de Code because we think it’s so cool!
“<p>Easy2 <br> loves HTML <br> and <br> honors it here!</p>”
The Da Vinci Code is a 2003 mystery-detective novel written by Dan Brown. It follows symbologist Robert Langdon as he investigate a murder in Paris's Louvre Museum. It’s a great book, if you haven‘t read it.
Now, let’s talk about our favorite codes, 2-dimensional barcodes. A QR code (abbreviated from Quick Response code) was first designed for the automotive industry. These codes contain data that mobile-phone users can scan to receive text, add a vCard contact to their device, open a URL, or compose an e-mail or text message. QR codes look like they were designed by a sadistic crossword puzzle-maker, but are appearing more frequently in advertising and on consumer product packaging.
The High Capacity Color Barcode is the name coined by Microsoft for its technology of encoding data using clusters of colored triangles instead of the square pixels. The MS Tag can also be scanned by a mobile device to be directed to information, such as a product demo or other merchandising content.
That’s our Ode to Code. If you’d like to learn more about how to use QR codes and MS Tags in your online merchandising, contact Easy2!
Fall is a great season. The cooler temps symbolize the coming of a few of our favorite things: pumpkin spice lattes, plaid scarves, Bath & Body Works fall scented candles, and, most of all, Halloween!
What other time of the year can you repurpose your grandma’s clothes or transform yourself into a majestic unicorn? Easy2’s Esprit de Corps team was charged with combining our mission of taking play seriously with Halloween. And so the Halloween Cubicle Decorating Contest was born.
It didn’t take long before our co-workers started to get into the spirit. Orange lights were strung, cobwebs were stretched and skulls hung. Buckets of candy were available for grabbing by the handful. It was certainly a festive scene… but was it scary enough? George Koenig, VP of Sales, showed us what might happen to our Sales team if they didn’t meet their quotas.
Georgene Goddard, our Director of Finance and Operations decorated her office (image: B) in the vampiric décor of blood and black webs - just what the holiday called for without scaring employees away from discussing their 401k options.
But the scariest trick of all was to come when we were all greeted at our front door by a sinister looking character that sensed our presence and said “hello” in a creepy fashion befitting the scary season. Cries of “What the…?!” and “Holy @*#t!” were heard throughout the morning as each person trickled in to begin their day and had the “oh-my-stars” scared out of them. Who does that?! Our CEO Ethan Cohen’s personal grim reaper does (image: C).
Mental note: be nice to your coworkers around Halloween because the tricks they play could just be “blog-worthy.”
Text-speak (txt-spk) – that complete and utter bastardization of language created by text messaging is everywhere. I even used to work with someone who would actually exclaim out loud, “OMG” and “LOL.” No inner dialogue with her - how annoying.
Can you imagine if txt-speak had been around for the last two-hundred years? Can you imagine how that would impact historical documents, oratory and communication? Ugh. I shudder.
Here are a few examples of what the grandest pieces of communication would look like, if they were penned in txt-speak:
“We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable rights, that among these are life, liberty and the pursuit of happiness.” we hld thse truths 2b slf evidnt, tht all men r cre8ed =, tht dey r ndowed by their cre8r w/ cer10 unalienble rts, tht among thse r life, librty n the pursuit of :)
Declaration of Independence (or in txt-speak, “WeBFree”)
“Four score and seven years ago our fathers brought forth, upon this continent, a new nation.”
4 score n 7 yrs ago r 4fthrs brought 4th, upn ths con10nt, a new n8shun
“Gettysburg Address,” Abraham Lincoln (“GettyAddy”)
“Love is patient, love is kind. It does not envy, it does not boast, it is not proud.”
<3 is ptnt, <3 is knd. It does nt nv, it does nt boast, it is nt proud.
1 Corinthians 13:4-8 (“1cor12:4-8)
"Not that there's anything wrong with that"
Nt tht thrs ne thing wrng w/ tht. rotflmao
Seinfeld
Language is beautiful. It’s enjoyable. It’s wonderful. It’s art. It’s what separates us from the animals. (Well, that and the fact that we’re not afraid of the vacuum cleaner.) Enjoy it, but don’t njoy it, please.
L8r! (Sorry! Sorry!)
I had lunch with a friend of mine one day recently. He was waiting for me outside of our offices and when I walked out the building’s front doors, he was leaning against a street light, looking up at our building. He said, “Your building has some pretty cool stone work up there!”
So I turned around and looked up, and he was right. Our building was full of neat adornments borne in grander days. A caduceus (that staff with the snakes and wings) is up there, which at first blush seems like this was a medical building, but a little more research finds that the symbol is actually associated with commerce and negotiation.
That makes perfect sense, considering the building was erected in 1924 as "a modern and commercial building," according to a 1947 newspaper article. So, it was built with commerce in mind.
The original name of the building is Carnegie Hall (no relation to New York City's Carnegie Hall) and when it was built, it was considered a skyscraper. A 12-story skyscraper. In an era where skyscrapers routinely go 40, 50, 60+ stories high, it’s hard to believe that our modest building was once one of the city’s tallest! The building’s architectural style is considered renaissance revival, or "Neo-Renaissance," and is faced in red brick.
Other notable past tenants of our building include: WHK Radio (the first licensed radio station in Ohio, and one of the first 10 nationwide), The Cleveland Recording Company, (Cleveland's first professional recording studio -- image: "B" -- and one of the longest operating independent recording studios in the United States, as well as where the "Polka King," Frankie Yankovic, recorded), The Carnegie institute, (which trained people for medical careers in the 1950s), and Conn Band Instruments (as seen in this November 1924 ad from Boys’ Life -- image: "C"). The Bohanon & Haines restaurant once took up the entire second floor of Carnegie Hall. Check out the china (image: "A") from the restaurant! Swanky!
To think that the Polka King once wandered our hallways just makes us want to take accordion lessons again!
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